
The first sign is often banal: a meeting request with “AI strategy” in the title. By then, something has already happened. Someone in the organization has been using generative tools quietly for months. A manager has praised an AI-generated synthesis because it sounded clean enough to be true. A client has asked why the company…

The language we employ to describe new technologies tends to emphasize their lightness, swiftness, and ephemeral and non-material nature. We talk about the cloud and imagine scattered molecules of data, without weight or physical mass, ungraspable, floating nimbly in the air. Meanwhile the Internet, the cloud, or what allows us to experience technologies as “light,”…