Kozminski University | PwC | Trend-Driven Innovation (Workshop–Training Cycle)
Challenge
How to strengthen innovation capabilities among managers by building a shared, practical understanding of trends and weak signals—so that teams can move from “trend inspiration” to structured analysis, clear implications, and actionable innovation concepts linked to real business use cases.
Approach
Co-designed and co-delivered with Monika Borycka as part of a broader internal innovation upskilling programme (Oct 2025–Apr 2026).
We ran a full-day, hands-on workshop for 7 groups of PwC managers, working in interdisciplinary teams. The agenda combined a futures mindset and strategic foresight foundations with trend practice: identifying and distinguishing trends vs. hype, spotting and interpreting weak signals, horizon scanning (incl. PESTLE/STEEP), mapping change, and translating trends into user needs and context. Participants then moved into implication mapping (incl. Future Wheel) and trend-driven ideation, supported by canvases and structured group work, ending with team presentations and synthesis.
Outcome
Participants left with a repeatable toolkit and common language for designing innovation based on trends – plus workshop outputs created by teams (trend selections, context/needs analyses, implication maps, and early-stage concept directions) ready to be further developed within the programme’s subsequent modules.
